Natural, cruelty-free salon in Rome

Aveda was founded in 1978, but its roots date back 5,000 years to the invention of Ayurveda, an Indian healing tradition based on the knowledge of life and the interconnectedness of all things. Dr. Vinod and Kusum Upadhyay, two renowned Ayurvedic physicians and scholars, brought thousands of years of Ayurvedic tradition to bear on Aveda's work. Their guidance allowed Aveda to identify botanical actives to be used in their natural, cruelty-free products, always effective and in constant innovation.

Aveda uses ingredients with low environmental impact, such as raw materials with over 50% vegetable molecules, petroleum-free minerals, and other natural materials, such as water. A forerunner in the field of eco-friendly, sustainable cosmetics, Aveda buys its ingredients from selected farms and harvesting cooperatives around the world. Choose our natural, cruelty-free products and help to create a better world!